4 min read

The benefits of niching down ⬇️

How niching down can help you find the best customers and increase your bottom line.
The benefits of niching down ⬇️

When I first launched my video production company, I noticed that a lot of my competitors were offering almost every type of video imaginable. Social media videos, commercials, product videos, ads, TV spots, sales videos, etc.

Naturally, I fell into this trap, too. I thought that by offering more options, I could attract more customers.

But by niching down I completely eliminated the need for advertising. I almost never post on social media. Customers know exactly what I offer and are able to refer me to their network confidently. Now my video business is booked up 3 months in advance.

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