Happy Monday! 👋
The week will be a short one since I'm going camping on Pender Island with friends for my birthday. Here's the five things I'll be covering this week:
- 🖥 I'm building a website template
- 🤫 New top-secret project launch
- 📸 Hilarious camera leak from Sony
- 🎁 New gear from Elgato
- 📊 Interesting LinkedIn stats
- 🧰 Bonus: New tools added to the creator toolbox!
- 📣 Bonus: TikTok resumes, YouTubes biggest revenue driver & more
🔑 But first: A key idea.
It might not seem special, but for me, being able to take mini-vacations and go camping at any time is one of the best parts of being self-employed. This is one of the reasons I ventured into this scary career path in the first place. The friends I'm going camping with are also self-employed, so making plans looked something like this:
- Them "We should go camping for your birthday!"
- Me "Okay! When will the campsites not be busy?"
- Them "Middle of the week - Tuesday/Wednesday"
- Me "Cool, let's do it!"
- Them "Booked!"
In contrast, when I make plans with my other friends, there's a lot more friction. We typically have to go back and forth with everyone, check multiple calendars, get time off approved, etc. At the end of the day, this isn't really a barrier as we're still able to make plans and have a great time... but it's an added level of friction to an otherwise simple process.
I have a lot of friends who have left (or are leaving) their jobs this year. Some are contemplating leaving their careers entirely and aren't quite sure what they want to do next. One described it perfectly:
"I’m on the fence about even going back full time. I just don’t know what to do at this point. At this point, it’s like I’m at a train station just waiting for the right train to board."
The key idea I want to share is that there are more trains on the tracks today than any other point in history. It's never been easier to monetize the things you're passionate about while simultaneously giving you more freedom to spend time with your friends and family. Instead of looking for the next train on Indeed.com or Glassdoor, try looking inwards to find what you really want to do.
I linked some great podcasts at the bottom of this newsletter to help you find your path - be sure to check them out!
1. I'm building a business website template for creatives 💻
One of the challenges that many creatives face is building a good website for their services. This one-page website template will incorporate all of the best landing page practices I learned while working with world-class conversion marketers at Unbounce. This template will be:
- 📐 Mobile Responsive
- 🙂 Easy to customize
- ⚡️ Super-fast to load
- 🎬 Video background friendly
- 📈 Optimized for conversions
Stay tuned - subscribers will get early access. 🎉
2. I'm also launching a new, top-secret project 🤫
I'm launching a new project today and I have no idea if it's going to flop or not. I can't share too many details yet, but I will drop some hints:
- It's tailored to filmmakers
- It will save them up to 1-hour/day
- It isn't attached to my name/business
- It is related to YouTube (but it's not a channel)
- It's a new concept - no idea if it'll work
Why am I telling you about it? To share how important it is to continuously try new ideas, even if they're out of your comfort zone. #KeepShipping 🚀
3. New Sony camera just leaked 📸
The long-rumoured successor to the Sony ZV1 just leaked on YouTube. Warning: Even though this video seems produced by Sony Alpha, the audio and green screen effects are hilariously bad. The new APSC-crop ZV-E10 features a few spec bumps but most notably it features built-in webcam functionality over USB-C.
4. Elgato just dropped new gear for creators 🎁
The creator economy is getting more exciting every day. Elgato just dropped a slew of new products including the V2 StreamDeck Mk.II, a high-quality webcam (with a Sony sensor!), a wave XLR audio interface and new mic arms. More fuel for the creator economy fire! 🔥
5. Interesting post performance on LinkedIn 📈
I've been posting some videos across my social channels to let people know about this newsletter. I figured most of the signups would come IG/FB, but it looks like LinkedIn might give them a run for their money - especially with video content.
- My last post was a 2-min video about the pros/cons of being self-employed
- I didn't crop it for social or upload sub-titles (I should have)
- I posted a link in the comments, which is rumoured to hurt visibility
- Overall it had low engagement (likes/comments/shares) but it has 237 mins of watch-time so far, generated 8 new connection requests, over a dozen profile views and 3 new signups for AltPath.
- This could be improved by optimizing the content for LinkedIn
- Conclusion: LinkedIn isn't just for your your connections, it can also be a great platform for discovery. 🚀
👨💻 My Latest Posts
- What's wrong with a 9-5? A detailed comparison.
- The BEST and WORST things about self-employment, according to 5 creatives 👩💻
🧰 Creator Toolbox
Adding a few new additions to the Creator Toolbox master list today.
- Carrd.co - This is one of my favourite website builder by far. Every new idea, business or venture I have starts with a simple one-page website that's built in Carrd.co. You can create multiple fast, responsive websites under one super-affordable plan.
- Vectornator - Been hearing a lot of good things about this tool lately. "Vectornator empowers you to design anything you can imagine up to 30% faster. Create sophisticated illustrations, spectacular layout mockups, and expressive lettering on the go, whenever you want."
🎓 Further Reading
- What the “Creator Economy” Promises—and What It Actually Does - The New Yorker
- I work at a 5-star resort as an 'Instagram concierge' who helps guests get the best Instagram shots. Here's what it's like living out my dream job. - Business Insider
- Why is YouTube’s Biggest Revenue Driver Not That Well Understood by its Top Creators? - The Creator Economy on Substack
- TikTok wants you to send video resumes directly to brands to land your next gig - Tech Crunch
- Deep Down, What Makes You Happy? - Gretchen Rubin
- Finding Your Niche - The Bold Show
- The entire Side Hustle School podcast history
- 🔥 How to Get Rich: Mega Episode - Don't let the name fool you, Naval (founder of Angel List, philanthropist) covers happiness and wealth equally. These aren't schemes or ideas, they're solid principles towards wealth creation. He talks about leveraging your time/skills in a way that can compound. Incredibly powerful.
That's it for this week, reply back with a '👍' if you found it useful!